The David Rosas group decided to give contemporary "shelter" to one of the oldest, most prestigious and threatened goldsmithing techniques, in a "start-up investment" valued at 1.5 million euros, which includes the space occupied in the property, the rehabilitation works. , research work and the purchase of booty.
Named "House of Filigree", this new company project occupies 400 square meters on the first floor of an emblematic 19th-century building, bought by the family five years ago. On the ground floor there is a luxury jewelery shop and the rest of them has been running for a year a hotel run by the Pestana group, with the same theme of goldsmithing.
Inaugurated this Friday, December 6th, by the Minister of Culture, Graça Fonseca, and by the mayor of Invicta, Rui Moreira, the space has the signature of architect Nuno Graça Moura and entry through Rua do Almada, parallel to the Allies. The ticket costs ten euros and in addition to the museum on the history of Portuguese filigree art, curated by Paulo Valente and copies of the last three centuries, it gives access to a workshop with live artisans and a boutique with pieces developed by filigree.
"We realize that filigree (hand-made) is threatened by the proliferation of injection moldings. And we wanted to be an active part in this cause – even because it concerns us – and open a house that dignifies the handmade filigree that pay tribute to him and give him a future, "company shareholder Luísa Rosas, who is responsible for this project that employs eight full-time people and estimates that it will receive 30,000 visitors in the first year, told Business.
Eight stores and one jewelry brand
Belonging to the fifth generation of a family with links to jewelery since the mid-nineteenth century, Luísa Isabel and brother Pedro Rosas (current CEO) are the heirs of the late businessman David Rosas, and their mother, Maria Luisa, "remains very present in the big decisions "of the group, which has made several real estate investments in recent years.
Founded in 1984, the jewelery company currently has eight stores – three in Porto, three in Lisbon, one in the Algarve and one in Funchal – providing around 100 jobs. It does not have its own stores outside the country, but has "many foreign customers" at points of sale in Portugal and is present in several countries around the world through the group's jewelry brand (Luísa Rosas).